About The Brand 


A nickname chosen by a hefty fella, but instead being ashamed he

represented it in a positive way.  A stylized FATSOE became a graffiti tag

in high school and eventually the start to a uniquely branded merchandise company.

 The idea to create a brand that would deliver original art on premium quality fabrics

came before the name.  Fast forward a few years to a college class, while jotting

down words on an assignment, the words WHO IS stuck out

next to FATSOE and the brand was born.