A nickname chosen by a hefty fella, but instead being ashamed he
represented it in a positive way. A stylized FATSOE became a graffiti tag
in high school and eventually the start to a uniquely branded merchandise company.
The idea to create a brand that would deliver original art on premium quality fabrics
came before the name. Fast forward a few years to a college class, while jotting
down words on an assignment, the words WHO IS stuck out
next to FATSOE and the brand was born.